Since Pragya is a start up and is focused on manufacturing eco-friendly vehicles while ensuring maximum customer satisfaction, Pragya has adopted the following measures which differentiate Pragya from its competitors.
Customization
Products are customized as per each customer’s requirement.
Design
These vehicles are specifically made for Indian roads and terrain.
Affordability
Priced effectively – Cost affordable for the common man.
Incentives
Tie ups with fleet vehicle owners. In order to encourage them to use electric vehicles by offering them many incentives like discounts on purchase, offering to rent/lease the vehicles as required, offer to buy back the vehicles to name a few.
Demo
Demo of charging systems in store; With an aim to educate the public and the potential customers, we also offer demo of charging systems in all stores.
Backup Battery
Backup battery provided; We also provide additional battery which can be used as back up when the first battery gets exhausted.
Market Strategy
Pragya intends to reach its potential customers through various channels mentioned below. Pragya also offers the following unique experiences to the customers.
• Expos & Exhibitions
• Need Based cutomisation
• Employment of digital marketing tools
• Free home consultation & test drives at client’s location
• Free home delivery
• Loans & EMI through affiliated banks